Everton Football Club has reached a significant milestone by partnering with the law firm Hill Dickinson for the naming rights of their new stadium, which will be situated at Bramley-Moore Dock. Officially named the Hill Dickinson Stadium, this modern venue will welcome fans starting in the 2025-26 season. The high standards that both organizations have set are demonstrated by the fact that this partnership is one of the largest stadium naming rights agreements in European sports.
A renowned business legal practice with 11 locations across the UK, Europe, and Asia, Hill Dickinson was founded in 1810. The company has close ties to Liverpool, with its offices being in St Paul’s Square, a short distance from the new stadium. Renowned for its maritime law expertise, Hill Dickinson has a historical connection to significant maritime events, including serving as legal counsel for the White Star Line after the tragic sinking of the RMS Titanic and representing Cunard Line regarding the RMS Lusitania, which was sunk during World War I.
Angus Kinnear, Everton’s newly appointed Chief Executive Officer, described the partnership as a “bold and strategic step forward.” He elaborated, “This partnership goes beyond branding — it’s a shared commitment to progress, excellence, and the regeneration of our community.” Kinnear’s statement reflects the broader goal of fostering a lasting impact within the region through this collaboration.
The goal of the agreement is to leave a legacy that goes far beyond game days. In order to increase the accessibility and effectiveness of its acclaimed social activities, Hill Dickinson intends to collaborate closely with Everton in the Community, the club’s humanitarian endeavor. Everton’s long-standing dedication to improving Liverpool is furthered by this collaboration. As Kinnear pointed out, the Hill Dickinson Stadium will serve as a potent representation of the team’s goals, principles, and the worldwide vision they are all working toward.
Hill Dickinson CEO Craig Scott expressed his excitement about the collaboration, saying, “It is a once-in-a-generation opportunity to have our name attached to Everton’s new stadium.” We firmly believe in the ambitious, transformative vision for Liverpool and its future that this project represents. Scott reaffirmed the idea of respect and aspiration for one another, emphasizing how two well-known organizations might work together in a way that would be beneficial to the neighborhood.
As the opening of Hill Dickinson Stadium approaches, more announcements will be made regarding various community programs, commercial engagements, and significant milestones leading up to the stadium’s launch. This partnership not only marks a pivotal development for Everton but also symbolizes the vibrant future of Liverpool and its waterfront, reinforcing the city’s identity as a center for both sport and commerce.
