Texas Athletics College isn’t just changing — it’s evolving, fast. The days of revenue flowing solely from ticket sales and TV rights are fading. Now, it’s about brand partnerships, strategic storytelling, and turning every inch of turf into a canvas for innovation. And Texas? Texas is leading the charge.
This fall, the Longhorns aren’t just defending their legacy — they’re redefining how it’s funded. With a bold new partnership, Texas Athletics has teamed up with Humann, a cardiovascular health company born from UT research, to place its logo across nearly every major sports venue on campus. That’s not just branding. That’s a statement.
A Partnership Rooted in Purpose
“If we were going to decide to put a brand on our fields, courts, and across all our athletics venues,” said Athletic DirectorChris Del Conte, “it had to have an incredible story of The University of Texas.” And Humann fits the bill. Founded from a UT Health Science Center research program and shaped by Nobel Prize-winning science, Humann has been quietly powering Longhorn athletes for over a decade — helping them train harder, recover faster, and perform better.
Now, behind-the-scenes support is stepping into the spotlight.
Science Meets Sport
Humann’s flagship product, SuperBeets, isn’t just a supplement — it’s a symbol of how far UT’s influence reaches. From lab discoveries to locker rooms, the company has helped fuel more than 20 national championships across Texas Athletics. And with its logo now featured on fields and courts, fans will see the same brand that’s been helping athletes push their limits.
This isn’t just a sponsorship. It’s a celebration of UT’s commitment to performance, wellness, and innovation.
Where You’ll See the Humann Logo
According to [On3](https://www.msn.com/en-us/sports/college-sports/texas-athletics-prepares-to-cash-in-on-logo-promotions/ar-AA1LbfBk), Humann’s branding will appear across a wide range of venues, including:
Venue 📍 Location
Darrell K Royal–Texas Memorial Stadium | Football |
Moody Center (starting 2026–27) | Basketball | UFCU Disch-Falk Field | Baseball |
Red & Charline McCombs Field | Softball |
| Lee and Joe Jamail Texas Swimming Center | Swimming & Diving |
| Gregory Gymnasium | Volleyball |
| Texas Tennis Center | Tennis |
| Mike A. Myers Stadium and Soccer Field | Track & Soccer |
| Texas Longhorns Boathouse | Rowing |
| Charles Alan Wright Fields at Berry M. Whitaker Complex | Intramural Sports |
| UT Golf Club | Golf |
Bigger Than the Forty Acres
This move isn’t just about Texas. It’s about setting a precedent. As more universities explore logo placements and brand partnerships, Texas is showing how to do it with purpose — aligning with a company that shares its values, its roots, and its drive to change lives.
